Inside the Interactive Press Release

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought. PR professionals have adapted to this new...

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Press Release Templates to Boost Your Content Marketing & PR

A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release template and distribution partner; and (3)...

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