Online Reputation Management

  • Unique visitors to relevant[9] content
  • Page views of relevant content (press releases & FAQs)
  • New email or newsletter signups
  • RSS feeds
  • Quality and quantity of mentions in blogs, forums and newsgroups
  • Quality and quantity of referring URL’s
  • Text ad performance
  • Visibility of relevant content for targeted keywords and phrases in search engines

Final Thoughts

Reputation management and PR go together well (just like reputation management and SEO[10]) because they both include ways of marketing your business in a positive light. By monitoring[11] and controlling your online presence (reputation management), you are in turn creating positive PR and vice versa. In the end, managing your reputation[12] requires a great deal of work. Yet if you combine efforts to manage your online reputation and reach beyond traditional PR methods, it will guarantee your voice[13] to be heard in a favorable way.


  1. ^ reputation management (
  2. ^ social media (
  3. ^ reputation (
  4. ^ marketing presence and are increasing (
  5. ^ online brand (
  6. ^ Content and Market (
  7. ^ infographics (
  8. ^ metrics (
  9. ^ relevant (
  10. ^ reputation management and SEO (
  11. ^ monitoring (
  12. ^ managing your reputation (
  13. ^ voice (

Source URL: Read More
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