Online Reputation Management – The Ultimate Guide for 2020

“You never get a second chance to make a first impression.”

This idea is the essence of reputation management, whether you are an individual or a multinational corporation.

You influence the perceptions of others every single day, in the ways in which you interact with colleagues, family, friends, and strangers. You inspire by expressing your passions, lead by example, and encourage and motivate with words and action. But occasionally, everyone will slip up; someone will disagree with something you say or do. And just like that, your reputation can be ruined.

Reputation Quote Warren Buffett


In the digital age, our first impressions are usually made online. One bad review, scathing evaluation or negative news story jumps from the screen, and once noticed, is nearly impossible to forget.

What does everyone see? That one moment of failure.

What does everyone talk about? That one black mark.

And what does everyone think about before they make their decision to hire, purchase, call or connect? Too often, that one, tiny imperfection.

According to a recent study, 78% of the respondents said they believe it is very important to look up information about people and/or businesses online before deciding to interact or do business with them and 74% would most likely refuse to interact or do business with a person or company if they found negative information about them online.

Online Reputation Management involves a combination of marketing, public relations[2], legal, and search engine optimization (SEO) strategies to promote, protect, and defend your online image or business reputation.

Online Reputation Management works to change your image in your favor, to highlight your strengths, the benefits of your products and services or emphasize your business’s remarkable achievements.

Online reputation management is critically important for individuals, brands, and businesses that want to build a positive reputation, not just bury negative press and bad reviews.

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