How to track which websites published your press release – Mediatoolkit

I usually start by setting up the title of my press release. To do so type the whole title of your press release as your keyword. That way Mediatoolkit is going to notify you every time the whole phrase is mentioned.

However, the media outlet will likely rephrase your title to fit their target audience, so sometimes it’s a better bet to simply type the name of the client to make sure you get all the results:

Why Reporting is Just So Much Better

In the first paragraph, I mentioned that I had to submit a lot of reports to our project partners and sponsors. At first, it took me a lot of time to do so, and those reports really used some bad PR metrics[4]. By using Mediatoolkit, my reports were suddenly much richer in data, which made our partners extremely happy.

I was able to present data such as:

  • sentiment towards the campaign
  • total reach
  • total shares
  • virality assessment
  • sources

Now all I have to do is click on Export tab and Mediatoolkit automatically gives me an amazing report on reach, virality, and sentiment, alongside with data on the number of mentions, sources, languages, and data on social interaction – number of shares, comments, likes, and tweets of every mention.

Note that this is a sample report. My project, sadly, was not about pizza.

Bonus: Making Journalists Happy

This whole process of setting up keywords lasts for less than 10 minutes and leaves me with a lot of time to think about other tasks I have to work on. Just imagine how many releases I missed, and didn’t thank journalists for doing me a favor (because all the work was pro bono). And imagine how journalists are happy when they receive this kind of a thank-you-note.

In those few short steps every single release is now in your dashboard in real-time, and there is a bunch of useful data behind every mention!

Updated on 12th of May 2020.

Mediatoolkit is a media monitoring tool that tracks relevant mentions of your brand across the web and social media in real-time.

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