A couple of years ago, I worked for a nonprofit association on a marketing strategy for one of their projects. One of my tasks was handling public relations and sending out press releases. The project lasted for almost five months, so there was a lot of PR activities involved. Some of the partners/ sponsors on the project were the largest companies in the country. With that being said, it’s logical I had to submit monthly reports on our PR activities. I have to admit I didn’t have much experience at the time and one of the biggest challenges was keeping track of my press releases.
It might sound funny, but at first, this is what my process looked like: I would write a press release, send it to journalists from my press list and google like crazy to see if someone published it.
“What if they misquote me?”
“What if someone put it on the “worst press release ever” list?”
“Is anyone commenting anything on social media?”
Back then, the only way of tracking the distribution of releases was by googling it. And yes, there was a lot of googling going on at the time.
How Mediatoolkit Helps Me Find Press Releases
It was one of those magical moments involving unicorns and rainbows. A whole new world opened right before my eyes.
Let me begin by explaining a bit about Mediatoolkit.
Mediatoolkit is a social listening tool that tracks all mentions of a company on websites and social media.
The greatest thing about Mediatoolkit is that it takes less than five minutes to find a new mention i.e. all of the tracking happens in real-time! Plus, you don’t have to check the tool all the time either. If you turn on the Alerts, they’ll keep you posted every time your press release is published.