A Practical Guide to Online Reputation Management

·      The email will come from an official company address.

·      The email will be addressed to their full name

·      The last 4 digits of your account number will be included in the email

If you use online banking yourself your bank are probably already doing this so look out for emails from them for ideas of how you can make your communications more secure and prevent phishing.

Phising email

An example of a phishing email

Online Reputation Management Summary

Online reputation management is a wide and potentially complex area of marketing. Clearly the larger your brand the more likely you are to attract online conversations which need to be monitored and managed. However business owners at all levels need to be aware of the risks, and the options for dealing with them.

I hope this guide has given you some practical tips for running your own online reputation management campaigns. If you have questions or comments I would love to hear from you, add a comment below and I’ll get back to you.

 

get your free membership now – absolutely no credit card required

  • The Digital Marketing Toolkit
  • Exclusive live video learning sessions
  • Complete library of The Digital Marketing Podcast
  • The digital skills benchmarking tools
  • Free online training courses

FREE MEMBERSHIP[27]

infographic

References

  1. ^ Google Alerts (www.google.com)
  2. ^ Omgili (omgili.com)
  3. ^ Hootsuite (hootsuite.com)
  4. ^ Tweet Alarm (www.tweetalarm.com)
  5. ^ Raven Tools (www.raventools.com)
  6. ^ Brand Watch (www.brandwatch.com)
  7. ^ search for ‘nike’ (www.google.co.uk)
  8. ^ wordpress.com (wordpress.com)
  9. ^ blogger.com (blogger.com)
  10. ^ About us (aboutus.org)
  11. ^ Facebook (www.facebook.com)
  12. ^ MySpace (www.myspace.com)
  13. ^ Twitter (twitter.com)
  14. ^ www.yourcompany.com (www.yourcompany.com)
  15. ^ http://blog.yourcompany.com (blog.yourcompany.com)
  16. ^ PRweb (prweb.com)
  17. ^ Press Dispensary (www.pressdispensary.co.uk)
  18. ^ this hotel (www.tripadvisor.com)
  19. ^ guidance on responding to a review here (www.tripadvisor.com)
  20. ^ This thread (www.travelblog.org)
  21. ^ their Twitter profile (twitter.com)
  22. ^ whois (whois.domaintools.com)
  23. ^ a great example (www.datadial.net)
  24. ^ this post (www.jasonroe.me)
  25. ^ a tool like this. (tools.seobook.com)
  26. ^ KnowEm (knowem.com)
  27. ^ FREE MEMBERSHIP (www.targetinternet.com)
1 2 3 4 5 6 7 8 9 10 11 12

Share